Search Engine Optimization is not easy, but it is essential if you want your website to achieve higher rankings and reach your audience. SEO starts with optimizing your whole site. Whether you are trying to optimize for a National or Local business, Ecommerce, or Franchise, there are particular Search Engine optimization Cumming basics that you must get right.
Here are 15 essential SEO tips you need to pay attention to in your optimization implementation.
KEYWORDS
Users with a website know that keywords need to be present on all of the website pages you want to rank highly. An SEO Agency Cumming advises to “Make those keywords count.”
- Get the biggest bang for your money by adding short and long-tailed keywords to the title tag, Intro paragraph, headers and footers, and webpage URL.
- Don’t limit yourself to primary keywords in your content; add words related to the keywords or synonyms.
- Don’t forget to add keywords to image titles and descriptions.
CONTENT
Most people have heard that your content needs to be unique, high quality, highly relevant, and easy to read to keep people on your site and be worth linking to or sharing. Here’s how and SEO Specialist Cumming does it.
- Break content up with bullets and subheadings.
- Write in a natural voice so readers will identify with the content.
- Define keywords that aren’t easily understood in the Intro, such as “What is Organic SEO?” so as not to exclude readers. A bonus is that this Q & A will move you up in rank if Google captures it as a “featured snippet” at the top of the results page.
- Increase the likelihood that “dull” topic contentwill keep the reader’s interest and by marrying that topic with a related one in a more exciting niche.
WEBSITE FUNCTIONALITY
Many things can slow down page loading, make navigation difficult, or deter traffic on our website. Here are quick tricks to improve Search Engine Optimization Cumming.
- Most websites have too many pages. Prune away “dead” or “dying” pages such as pages with irrelevant or low-quality content, or pages with stale or static content that do not attract any visitors.
- Refresh older pages by giving them a new title and Meta description, adding headers and tags, embedding links to external authority sites.
- Evaluate whether your content delivery network is causing slow load times.
- Get rid of non-essential plug-ins, images, and graphics, etc. that bog down page loading.
LINKS
Internal links, external links, and Backlinks are critical to boosting your website’s reputation on search engines. Here are a few tips that will boost your authority and credibility.
- Cross-Link Your Homepage with Important pages on the website.
- Include a Resource page or blogroll to link to other websites with relevant content.
- Invest in some research and publish an Infographic, industry study, Guide, case study, or other sought after information that will bring businesses and publication backlinks to your website.
- Prevent unauthorized use of your charts and visuals by copy and pasting the image file name into the Google “search by Image bar.” The results will be other websites that used your visuals without linking to you. Send the website owner an email asking them to link back to your site as the source of the visual.
With the implementation of these tips, your website ranking should show a marked improvement.
