7 Benefits of Responsive Web Design


1. More mobile traffic

According to a SimilarWeb report, more than half of the traffic to major US websites in 2015 came from mobile devices. Therefore, it is becoming increasingly important to be able to display a company’s website properly on a small screen so that users do not experience distorted images or sub-optimal site presentations. While some companies still opt for a separate version of their website for mobile users, responsive web design is becoming the norm to increase versatility while reducing development costs.

2. Achieve rapid mobile development at a low cost

Besides a standard desktop website, building a website with less is much faster than building a standalone mobile app. Time is money, so the cost of responsive web design is naturally lower than the other way around. Even if the initial investment of a responsive web design is ultimately more expensive than creating two separate websites.

3. Reduce maintenance needs

Further testing and support are needed to keep other mobile sites up and running. Separating desktop and mobile sites requires two content strategies, two admin interfaces, and two possible web design teams. By reducing maintenance time, you free up time to focus on more important things like marketing and content creation.

4. Faster pages

In particular, the attention span of mobile users is very short. Research shows that mobile visitors tend to abandon web design pages that take longer than 3 seconds to load. If your website isn’t optimized for smartphones and tablets, it will take longer to view and can irreversibly irritate your customers.

5. Higher conversion rate

Decreasing the conversion rate is only half the battle. When a user decides whether or not to subscribe to a service, it is not advisable to be redirected to a device-specific website as the process usually takes a long time. By providing a secure, professional-looking web design website on all platforms, you reduce the chances that users will get frustrated or rely on competitors.

6. A simpler analysis report

To make smart improvements, you need to understand where your traffic is coming from and how your users are using your site. Managing multiple versions of a website requires developers to track user movements through multiple conversion channel redirects. Tools like Google Analytics are designed to meet the needs of the Less website by tracking and organizing them into analyzed reports.

7. Improved search engine optimization

Search engine optimization is becoming as important as designing lesser websites for high-quality content. Stronger backlinks and better bounce rates result in higher search rankings, but mobile-optimized websites have additional SEO benefits.

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