The purpose of this article is to discuss using WordPress SEO Plugins to improve the SEO of your site. Before doing that, however, I should stress that these plugins will only help if you are already on the right track and have thought through your SEO from the outset.
In particular you must have chosen keywords for which it is practical to get a high ranking. If a keyword is dominated by large companies (with big marketing budgets) it is highly unlikely that they can be dislodged! You should also have included a primary keyword in your domain name.
The other thing to remember is that you must avoid, if you want to be successful at SEO, is anything that might be a considered “Black Hat” SEO practice and you must not associate with any other site that uses these techniques. This includes making sure that you do not link to such sites (although it doesn’t matter if they link to you).
There are many WordPress SEO plugins available many of which are targeted at configuring your site so that it is search engine friendly. Other WordPress SEO plugins help optimize your content. Some can just be installed and left to work and others require on-going interaction.
Which WordPress SEO plugins you actually need depends on how deeply you want to get into SEO and how much you are prepared to let happen automatically.
Assuming that you want a good search engine ranking but don’t want to become an SEO expert I would suggest the following WordPress SEO plugins:
Install one of the multifunction WordPress SEO Plugins such as “All In One SEO Pack”. This can be installed leaving the settings as they are and all you have to do is enter the meta information for the home page. This plugin will address issues such as the duplicate content that WordPress creates.
Install a Sitemap plugin so that the search engines can easily find your pages and posts. “Google XML Sitemaps” is a good example.
Install a caching plugin so that database calls are not necessary each time a page is served. This will avoid speed issues as the site grows. “Quick Cache” is an easy to use option.
Install an automatic linking plugin like “SEO Smart Links” this can automatically add links to your content. It does need setting up but it then saves a lot of time.
Another of my favourite WordPress SEO Plugins is “SEOPressor”. Having good content which is written so that the search engines see it as highly relevant to the targeted keyword is vital for successful SEO. This plugin checks each page and post, gives the SEO a score and tells you how to improve it.